Cannaprints and Long Play, Inc. (Willie's Reserve & Willie’s Remedy) Announce Strategic Licensing Partnership
New York, NY – November 25, 2025 - Cannaprints, a leader in cannabis product innovation, and Long Play, Inc. (Willie's Reserve & Willie’s Remedy), the premium national cannabis brands founded with and inspired by Willie Nelson, today announced a strategic licensing partnership to bring innovative products to the New York and New Jersey cannabis markets.
The partnership will harness Cannaprints' award-winning technology, dissolvable dots and proprietary printed THC paper, to power a new line of innovative products for the Willie's Reserve & Willie’s Remedy brands.
Innovative Product Portfolio
The initial product lineup will feature:
• Enhanced pre-rolls utilizing Cannaprints' printed THC enhancement and natural hemp paper technology, offering a superior customer experience compared to standard papers
• Award-winning dissolvable dots, which recently secured an award at the prestigious MJ Bowl competition
• Innovative hemp products, expanding the existing wellness line
"This partnership represents a perfect alignment of innovation and brand excellence," said Ben Stoller, CEO at Cannaprints. "By combining our proprietary technology with nationally trusted brands like Willie's Reserve and Willie’s Remedy, we are creating premium cannabis products that will set new standards in the industry."
The companies will initially focus on the New England markets, with plans for potential expansion to California and international markets in later phases.
"We're excited to bring these innovative products to our loyal customers in the Willie's Reserve & Willie’s Remedy brands," said Andrew Davison, CEO at Long Play, Inc. "This collaboration allows us to offer premium, differentiated cannabis products that align perfectly with our commitment to quality and innovation."
The new products will be distributed through established licensed partners in regulated cannabis markets nationally. Products are expected to launch into dispensary shelves beginning in the spring of 2026.
About Cannaprints
Cannaprints is a pioneer in cannabis product innovation, specializing in proprietary technologies that enhance the cannabis consumption experience. The company's awardwinning dissolvable dots and enhanced hemp paper technologies represent the cutting edge of cannabis product development.
For more information, visit www.canna-prints.com
About Long Play, Inc. - Willie's Reserve & Willie’s Remedy
Willie's Reserve & Willie’s Remedy are premium national cannabis brands inspired by the legendary artist and musician Willie Nelson, his passion, values, and commitment as a lifelong cannabis advocate. The brands licensed partners o er a variety of branded highquality marijuana and hemp products, including flower, ready rolls, vape cartridges, drinks, and edibles. Willie’s Reserve & Willie’s Remedy are dedicated to building licensed cannabis and wellness brands that elevate consumer experiences, empower partners, and champion Willie’s legacy of music, culture, community, and advocacy.
For more information on Long Play, Inc. and the Willie’s Reserve & Willie’s Remedy brands and products, visit:
www.longplayusa.com
www.williesreserve.com
www.williesremedy.com
www.drinkwillies.com